Abercrombie & Fitch Give Away 1892-2013 RIP

Generally entering into the morass of corporate morality is a slippery slope. But Abercrombie CEO Mike Jeffries has made it impossible not to.

I know I'm a bit late to the party on this one. But Mike's comments are outrageous. He said in an interview recently that the reason Abercrombie & Fitch doesn't carry plus sizes is that they don't want overweight girls and "no so cool" kids wearing their clothes. They are going after the cool market.

I should make clear that I am not a fan of the "plus size acceptance" movement. Obesity has serious health, economic and even spiritual consequences.

But as with most things - grace is more transformative than shame. And so instead of picking on or excluding people who are unhealthily overweight, it would be great to see corporations offer assistance and compassion recognizing that there are a lot of contributing factors to lack of health. Additionally - weight is only one aspect of health.

As a result, it is fun to think about how to punish Abercrombie. The most famous act of punishment though is a bit exploitative. One guy tried to change Abercrombie's image by giving their clothes away to homeless people in his city.

A way to punish Abercrombie.

Is punitive sarcasm really the way to go?

Fortunately I don't own any of their clothes.